• A lead generation program
    in which consumers refer and
    encourage friends to check out
    insurance products.
    A program
    in which consumers refer and
    encourage friends to check out
    insurance products.
    Refer-a-Friend
    Objectives
    • Increase product
      awareness
    • Generate leads
    • Increase sales
  • A program with a
    higher referral coupon
    offer and a lower regular coupon
    for M&M's Chocolate Candies
    A program with a
    higher referral coupon
    offer and a lower regular coupon
    for M&M's Chocolate Candies
    Social Couponing Promotion
    Objectives
    • Promoting product during
      holiday season
    • Viral coupon distribution
    • Enhance product sales
  • An international program that
    drives membership
    recruitment     by having
    existing members refer friends
    and get rewarded for each conversion.
    An international program that
    drives membership
    recruitment     by having
    existing members refer friends
    and get rewarded for each conversion.
    Member-get-Member
    Objectives
    • Grow community base
    • Engage existing members
    • Build brand goodwill
  • Socially amplifying the
    views of GoPayment product
    launch video     by encouraging
    users to share it for
    an entry into the sweeps.
    Socially amplifying the
    views of GoPayment product
    launch video     by encouraging
    users to share it for
    an entry into the sweeps.
       Social Sweepstakes   
    Objectives
    • New product awareness
    • Increase Facebook Fan
      engagement
    • Boost user participation
  • An exclusive engaging
    social photo popularity competition
    where members have a chance to
    win '15 minutes of fame'
    by uploading their photo and
    referring friends to vote.
    An exclusive engaging
    social photo popularity competition
    where members have a chance to
    win '15 minutes of fame'
    by uploading their photo and
    referring friends to vote.
    Social photo contest
    Objectives
    • Membership recruitment
    • Engage existing customers
    • Grow positive brand
      sentiment
  • A program where consumers
    refer friends to the promotion
    and get a BOGO coupon.
    Free Scrubby Brush
    for early birds.
    A program where consumers
    refer friends to the promotion
    and get a BOGO coupon.
    Free Scrubby Brush
    for early birds.
    Product Trial Promotion
    Objectives
    • Grow brand awareness
    • Spur trials and positive
      reviews
    • Boost user participation

Refer-a-Friend

A lead generation program in which consumers refer and encourage friends to check out insurance products.

Social Couponing Promotion

A program with a higher referral coupon offer and a lower regular coupon for M&M's Chocolate Candies

Member-get-Member

An international program that drives membership recruitment by having existing members refer friends and get rewarded for each conversion.

Social Sweepstakes

Socially amplifying the views of GoPayment product launch video by encouraging users to share it for an entry into the sweeps.

Social photo contest

An exclusive engaging social photo popularity competition where members have a chance to win '15 minutes of fame' by uploading their photo and referring friends to vote.

Product Trial Promotion

A program where consumers refer friends to the promotion and get a BOGO coupon. Free Scrubby Brush for early birds.

Solutions

Referral Marketing

Consumer-to-consumer referrals is central to any customer activation initiative. Our solutions are intuitive and easy to use by your consumers, allow referrals across multiple social channels, and support the right content blend of marketing messages and personal friend-to-friend communication. These solutions can be seen as standalone solutions or applied to existing marketing programs as a social booster. Our Customer Activation Platform does end-to-end tracking of consumer actions and supports comprehensive features for attribution and incentive management. Described below are our various ready-to-deploy solutions.

Member-get-Member

Get current members and subscribers to refer others

Drive membership by activating existing members to refer others and earn rewards for each new member recruited. Offer incentives to prospects to switch to your product/service.

  • Your members are your best source of new prospects
  • Tie in rewards and incentives (like deals, discounts, in store credits) to gain referrals
  • Know and cultivate your best influencers
  • Tie into existing loyalty programs
  • Use the SocialTwist referral platform that comes pre-packaged with workflow and analytics with minimal or no technical integration

For:

  • Financial institutions / Membership organizations / Price clubs / Utility providers like cable TV, software subscriptions / Other subscription services

Example Programs

Need more information about this solution?

Refer-a-Friend

Acquire new customers via social referrals

Drive customer acquisition by activating current customers to refer friends to product/service. Referrer can be given an incentive per conversion and referee can get a joining offer.

  • Activate existing customers to influence their social network
  • Offer incentives to referrer and referee to spur them to take action
  • Offers can also be tiered — for just referring and for each conversion
  • Know and cultivate your best influencers
  • Use the SocialTwist referral platform that comes pre-packaged with workflow and analytics with minimal or no technical integration

For:

  • Consumer products / Services

Example Programs

Need more information about this solution?

Social Coupons & Promotions

Tie product promotions like coupons and discounts, to new referral

Increase product awareness and sales by boosting coupon distribution using social referrals. Drive discount-driven purchases especially seasonal and time-bound products and offers.

  • Social booster for coupons and promotions
  • Make coupons the incentive for referrals, rather than give them away
  • Get coupons and promotions redeemed through any channel partner
  • Know and cultivate your best influencers
  • Enable customers to share their product experiences and showcase them on Facebook

For:

  • All consumer packaged goods like household care / Health & beauty / Food & beverages / Other consumables

Example Programs

Need more information about this solution?

Product Launch

Amplify awareness of new products to the best prospects

Increase reach of new product awareness by social amplification of an introductory product offer including shipping sample products

  • Your current customers know your new customers already
  • Build new product awareness and trial through the referrals of existing customers
  • Make this mandatory for all new product launches
  • Tie in trial and other customer incentives
  • Know and cultivate your best influencers
  • Use the SocialTwist referral platform that comes pre-packaged with workflow and analytics

For:

  • Consumer electronics / Consumer products / Gaming

Example Programs

Need more information about this solution?

Shopper Marketing

Work with retail partners to drive brand referrals through their customers

Drive product sales at retail stores through socially distributed product coupons redeemable at specific locations. A great way to generate volume to meet year-end or seasonal goals.

  • Social solution for couponing and in-store discounts
  • Use online strategies to drive offline sales
  • Make coupons the incentive for referrals, rather than give them away
  • Work with your retail partner to drive more in-store traffic and purchase
  • Geo-target specific markets and locations
  • Use the SocialTwist social referral platform that comes pre-packaged with workflow and analytics

For:

  • Household care / Health & beauty / Food & beverages / Other consumer goods

Example Programs

Need more information about this solution?

Employee-based Referrals

Get employees to become brand ambassadors

Empower employees with an exclusive offer to introduce the organization's product/service to their social graph

  • Engage employees to reach out to their social network and distribute offers
  • Reward and recognize the most influential employees
  • Make referral offer compelling for better response from friends
  • Limit offer quantities or bring time-based urgency for spurring action from friends
  • Use the SocialTwist referral platform that comes pre-packaged with workflow and analytics with minimal or no technical integration

For:

  • Any company with a significant workforce

Example Programs

Need more information about this solution?

Cause Marketing

Seek referrals to publicize the cause you support

Tie social referrals into existing cause marketing programs or create exclusive programs to increase cause awareness.

  • Amplify awareness of cause-oriented programs, using social referrals
  • Consumers identifying with specific causes tend to know others who also do
  • Such consumers are also motivated to share awareness
  • Use the SocialTwist social referral platform that comes pre-packaged with workflow and analytics

For:

  • Health / Environment / Animal welfare / Behavioral change / Other causes

Example Programs

Need more information about this solution?

Custom Programs

Weave social into existing marketing programs

We can embed social referrals, into your existing product or marketing program to build awareness, amplify visibility and boost marketing outcomes.

Do you have a program idea you would like us to bring to fruition?

Content Engagement

  • Repurpose social content Boost engagement Extend content reach

Social content aggregation is a solution to pull together all of your content from social media platforms, including blogs and user-generated content (UGC), into a “social wall” and repurpose it on multiple sites to increase consumer engagement. It puts you in control of what you distribute where, and lets you position important content where people will see it. And, it helps you to continuously provide fresh content to multiple audiences without additional work – for example, by embedding a dynamic social wall into an existing website.

Social wall pods

Social content aggregation enables you to

  • Repurpose social content
  • Lengthen social content shelf life
  • Increase consumer engagement
  • Extend reach beyond social platforms

Why SocialTwist Content Aggregation

Increased Engagement

Interact with social content (e.g., like, comment, retweet, play videos, etc. ) without leaving the social wall. This eliminates competition for users attention and helps increase engagement.

Additional Marketing Opportunities

Go beyond content aggregation with features that allow you to embed and track engagement campaigns, offers, contests, surveys, and more right on your social wall

Flexibility

Display any combination of brand and user-generated content from major social channels, as well as third-party campaign content.

SEO Optimization

Make social wall content available for indexing by search engines.

Analytics

SocialTwist gives you the data you need to improve your social content over time

Customization

Create social walls that fit with your brand's look and feel; translate wall actions into any language so they look native to site.

The Content Aggregation Process

Content aggregation process

Social Apps

Social apps and contests are a great way to excite, engage and retain current customers and to create a social buzz. Such contests create brand lift, postive sentiment and increase awareness of your product or service. SocialTwist provides several contest apps which can be readily deployed to gamify and engage your audience. It is also possible to construct custom contests or plug into existing marketing programs to enable consumers to participate and win. Below are the ready to use solutions we provide.

Photo Contests

A Photo Contest in which the winner is picked by the number of votes he/she receives results in high consumer engagement and positive brand sentiment. With features like social login, upload photo from Facebook/Instagram or from desktop/mobile, voting on Facebook, the user experience can be very intuitive and social resulting in high consumer participation. This program can be made closer to brand objectives by have enterprise CRM or loyalty data tied in as participation criteria.

Pick a Social App to achieve your marketing goals or have us design a custom program for the same.

Sweepstakes

SocialTwist Sweepstakes can be seen as a standalone program or as an add-on to other programs such as a refer-a-friend program. A sweepstakes entry can be earned for making referrals or when a referred friend completes a conversion criteria such as signs up for a service. Programs can also be designed to award multiple sweeps entries for various user actions.

Social Testimonials

There is no better marketing than what your consumers can provide for your brand by way of testimonials. Using SocialTwist‚ A Social Testimonials Solution, you can run a campaign in which consumers can share their brand experiences and upload pictures with your products. You can moderate the testimonials and have them seen on an exclusive Facebook tab.

# Hashtag and UGC

Run a campaign where consumers can take selfies with your products and upload them to their Twitter/Instagram accounts with a contest hashtag to enter a User Generated Content (UGC) contest. When the campaign ends, you can pick a winner either based on a pre-defined criteria or via a random draw and even provide smaller incentives for every participating consumer.