• A lead generation program
    in which consumers refer and
    encourage friends to check out
    insurance products.
    A program
    in which consumers refer and
    encourage friends to check out
    insurance products.
    Refer-a-Friend
    Objectives
    • Increase product
      awareness
    • Generate leads
    • Increase sales
  • A program with a
    higher referral coupon
    offer and a lower regular coupon
    for M&M's Chocolate Candies
    A program with a
    higher referral coupon
    offer and a lower regular coupon
    for M&M's Chocolate Candies
    Social Couponing Promotion
    Objectives
    • Promoting product during
      holiday season
    • Viral coupon distribution
    • Enhance product sales
  • An international program that
    drives membership
    recruitment
    by having
    existing members refer friends
    and get rewarded for each conversion.
    An international program that
    drives membership
    recruitment
    by having
    existing members refer friends
    and get rewarded for each conversion.
    Member-get-Member
    Objectives
    • Grow community base
    • Engage existing members
    • Build brand goodwill
  • Socially amplifying the
    views of GoPayment product
    launch video
    by encouraging
    users to share it for
    an entry into the sweeps.
    Socially amplifying the
    views of GoPayment product
    launch video
    by encouraging
    users to share it for
    an entry into the sweeps.
       Social Sweepstakes   
    Objectives
    • New product awareness
    • Increase Facebook Fan
      engagement
    • Boost user participation
  • An exclusive engaging
    social photo popularity competition
    where members have a chance to
    win '15 minutes of fame'
    by uploading their photo and
    referring friends to vote.
    An exclusive engaging
    social photo popularity competition
    where members have a chance to
    win '15 minutes of fame'
    by uploading their photo and
    referring friends to vote.
    Social photo contest
    Objectives
    • Membership recruitment
    • Engage existing customers
    • Grow positive brand
      sentiment
  • A program where consumers
    refer friends to the promotion
    and get a BOGO coupon.
    Free Scrubby Brush
    for early birds.
    A program where consumers
    refer friends to the promotion
    and get a BOGO coupon.
    Free Scrubby Brush
    for early birds.
    Product Trial Promotion
    Objectives
    • Grow brand awareness
    • Spur trials and positive
      reviews
    • Boost user participation

Referral Marketing

Member-get-Member / Refer-a-Friend / Social Coupons & Promotions / Product Launch / Shopper Marketing / Employee-based Referrals / Cause Marketing / Custom Programs

Content Engagement

Sharing / Social Content Aggregation / Social Testimonials / # Hashtag and UGC

Social Apps

Photo Contests / Sweepstakes / Ecommerce / Visual Surveys / Gamification

Loyalty & Rewards

Loyalty Infrastructure with Pluggable Actions, Tracking and Interactive Customer Portal

In-store Marketing

Real-time In-store Targeting / Proximity-based Offer Presentation & Redemption / Mobile-driven Initiatives

Referral Marketing

Consumer-to-consumer referrals is central to any customer activation initiative. Our solutions are intuitive and easy to use by your consumers, allow referrals across multiple social channels, and support the right content blend of marketing messages and personal friend-to-friend communication. These solutions can be seen as standalone solutions or applied to existing marketing programs as a social booster. Our Customer Activation Platform does end-to-end tracking of consumer actions and supports comprehensive features for attribution and incentive management. Described below are our various ready-to-deploy solutions.

Member-get-Member

Get current members and subscribers to refer others

Drive membership by activating existing members to refer others and earn rewards for each new member recruited. Offer incentives to prospects to switch to your product/service.

  • Your members are your best source of new prospects
  • Tie in rewards and incentives (like deals, discounts, in store credits) to gain referrals
  • Know and cultivate your best influencers
  • Tie into existing loyalty programs
  • Use the SocialTwist referral platform that comes pre-packaged with workflow and analytics with minimal or no technical integration

For:

  • Financial institutions Membership organizations Price clubs Utility providers like cable TV, software subscriptions
    Other subscription services

Example Programs

Need more information about this solution?

Refer-a-Friend

Acquire new customers via social referrals

Drive customer acquisition by activating current customers to refer friends to product/service. Referrer can be given an incentive per conversion and referee can get a joining offer.

  • Activate existing customers to influence their social network
  • Offer incentives to referrer and referee to spur them to take action
  • Offers can also be tiered — for just referring and for each conversion
  • Know and cultivate your best influencers
  • Use the SocialTwist referral platform that comes pre-packaged with workflow and analytics with minimal or no technical integration

For:

  • Consumer products Services

Example Programs

Need more information about this solution?

Social Coupons & Promotions

Tie product promotions like coupons and discounts, to new referral

Increase product awareness and sales by boosting coupon distribution using social referrals. Drive discount-driven purchases especially seasonal and time-bound products and offers.

  • Social booster for coupons and promotions
  • Make coupons the incentive for referrals, rather than give them away
  • Get coupons and promotions redeemed through any channel partner
  • Know and cultivate your best influencers
  • Enable customers to share their product experiences and showcase them on Facebook

For:

  • All consumer packaged goods like household care Health & beauty Food & beverages Other consumables

Example Programs

Need more information about this solution?

Product Launch

Amplify awareness of new products to the best prospects

Increase reach of new product awareness by social amplification of an introductory product offer including shipping sample products

  • Your current customers know your new customers already
  • Build new product awareness and trial through the referrals of existing customers
  • Make this mandatory for all new product launches
  • Tie in trial and other customer incentives
  • Know and cultivate your best influencers
  • Use the SocialTwist referral platform that comes pre-packaged with workflow and analytics

For:

  • Consumer electronics Consumer products Gaming

Example Programs

Need more information about this solution?

Shopper Marketing

Work with retail partners to drive brand referrals through their customers

Drive product sales at retail stores through socially distributed product coupons redeemable at specific locations. A great way to generate volume to meet year-end or seasonal goals.

  • Social solution for couponing and in-store discounts
  • Use online strategies to drive offline sales
  • Make coupons the incentive for referrals, rather than give them away
  • Work with your retail partner to drive more in-store traffic and purchase
  • Geo-target specific markets and locations
  • Use the SocialTwist social referral platform that comes pre-packaged with workflow and analytics

For:

  • Household care Health & beauty Food & beverages Other consumer goods

Example Programs

Need more information about this solution?

Employee-based Referrals

Get employees to become brand ambassadors

Empower employees with an exclusive offer to introduce the organization's product/service to their social graph

  • Engage employees to reach out to their social network and distribute offers
  • Reward and recognize the most influential employees
  • Make referral offer compelling for better response from friends
  • Limit offer quantities or bring time-based urgency for spurring action from friends
  • Use the SocialTwist referral platform that comes pre-packaged with workflow and analytics with minimal or no technical integration

For:

  • Any company with a significant workforce

Example Programs

Need more information about this solution?

Cause Marketing

Seek referrals to publicize the cause you support

Tie social referrals into existing cause marketing programs or create exclusive programs to increase cause awareness.

  • Amplify awareness of cause-oriented programs, using social referrals
  • Consumers identifying with specific causes tend to know others who also do
  • Such consumers are also motivated to share awareness
  • Use the SocialTwist social referral platform that comes pre-packaged with workflow and analytics

For:

  • Health Health Animal welfare Behavioral change Other causes

Example Programs

Need more information about this solution?

Custom Programs

Weave social into existing marketing programs

We can embed social referrals, into your existing product or marketing program to build awareness, amplify visibility and boost marketing outcomes.

Do you have a program idea you would like us to bring to fruition?

Content Engagement

Sharing

Our Sharing Solution allows consumers to share content on your website, blog, etc. without compromising their privacy. We don't cookie the user or do any behavioral targeting based on the sharing that consumers do on your site. Since we connect with several social networks, email networks, and bookmarking sites, you can enable as many channels you want for your content to be shared. We also provide several safety checks to ensure your widget is not abused or used for phishing attacks. Content to be shared can be pre-fixed or dynamically lifted from your website without any coding at your end.

Would you like your content to be shared more or have your consumers generate new content?

Social Content Aggregation

Our Social Content Aggregation Solution can offer a long shelf-life for all the social media content that your organization has so far published. Our tools can collect posts from your Facebook page, videos from your YouTube channel, Tweets, and pins from Pinterest, and create a collage of these on a Facebook tab which help increase the views of the same thus preventing these select corporate posts from being drowned in the social media publishing stream.

Social Testimonials

There is no better marketing than what your consumers can provide for your brand by way of testimonials. Using SocialTwist‚ A Social Testimonials Solution, you can run a campaign in which consumers can share their brand experiences and upload pictures with your products. You can moderate the testimonials and have them seen on an exclusive Facebook tab.

# Hashtag and UGC

Run a campaign where consumers can take selfies with your products and upload them easily from their Facebook/Instagram accounts and use a hashtag-based campaign grouping to enter a User Generated Content (UGC) contest. When the campaign ends, you can pick a winner either based on a pre-defined criteria or via a random pick.

Social Apps

Photo Contests

A Photo Contest in which the winner is picked by the number of votes he/she receives results in high consumer engagement and positive brand sentiment. With features like social login, upload photo from Facebook/Instagram or from desktop/mobile, voting on Facebook, the user experience can be very intuitive and social resulting in high consumer participation. This program can be made closer to brand objectives by have enterprise CRM or loyalty data tied in as participation criteria.

Pick a Social App to achieve your marketing goals or have us design a custom program for the same.

Sweepstakes

SocialTwist Sweepstakes can be seen as a standalone program or as an add-on to other programs such as a refer-a-friend program. A sweepstakes entry can be earned for making referrals or when a referred friend completes a conversion criteria such as signs up for a service. Programs can also be designed to award multiple sweeps entries for various user actions.

Ecommerce

SocialTwist can enable various social shopping solutions relevant in an e-commerce scenario. These include:

  • Group Discounts: Users enroll into an offer and refer friends to together unlock a group discount which needs a minimum number of people taking the offer.
  • Companion Offers: An immediate discount is applied to the user‚ A subscription if one or more referred friends of his also sign up for the same service. The discount stays as long as the friends stay subscribed.
  • Multivariate Offers: Users can invite friends to a service and they can receive one among a set of random joining gifts. User's acceptance of the gift provides crowd sourced input about which offers are liked by consumers.

Visual Surveys

A Visual Survey drives high user engagement and interest and is a great way to get feedback about a product or a range of products of yours. Since the survey is visual and simple, the user participation is quite high. Consumers can also share the survey with friends and invite them to participate.

Gamification

SocialTwist can gamify any program with points for actions, leaderboards, and user levels to generate more actions and kindle a sense of competition in a program.

Loyalty & Rewards

Launch and manage an omni-channel loyalty program


Quickly launch a loyalty program and integrate with product actions and social referrals

  • Define loyalty rewards and levels and dynamically unlock them
  • APIs for registering actions from other systems
  • Possibility to pull data from other system through APIs or batch processing
  • Widget-based dashboard for actions, reward points, and earned status/level

For:

  • Any product/service with an active customer base

Want to know more about our Loyalty and Rewards solution?

In-store Marketing

Combine mobile and proximity marketing to enhance in-store experience


Enhance your customer's in-store experience through smartphone apps specially designed to engage and help them discover great offers, find products or participate in exciting contests while shopping at your store.

  • Sense and know the location of your customer both outside and inside the store
  • Send targeted offers and promotions to customers based on demographic profile, purchase history, time etc.
  • Track customer intent by knowing their movement and actions throughout the store.

For:

  • Any physical store

Find out more about how our in-store marketing suite can help you.