SocialTwist, Tell-a- Friend tool certified to display TRUSTe privacy seal of approval

SocialTwist Becomes TRUSTe seal holder, Demonstrates Commitment to Consumer Privacy Protection

September 1, 2009 San Francisco, USA

SocialTwist.com today announced that its website and tool, Tell-a-friend Widget, are certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. Users can now trust the tool to safeguard their privacy and feel secure.

TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe's consumer dispute resolution process.

"By becoming a TRUSTe seal holder, SocialTwist gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who use its widget," said Fran Maier, CEO of TRUSTe. "SocialTwist joins more than 3,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."

The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a website has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices.

"We are pleased to join TRUSTe in advancing responsible information practices online. The certification proves our commitment to give our customers a great and safe online experience. Now websites using Tell-a-Friend too will get the benefit of providing word-of-mouth marketing tool that safeguards consumer privacy and security for their users," said Vijay Pullur, President of SocialTwist.

Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through automated monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with program requirements. In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.

About SocialTwist
SocialTwist is a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers.

Since 2008, more than 40 of the world's largest brands have worked with us to integrate social referrals into their marketing programs to drive incremental revenue. Our experience extends across a number of industries, including consumer products, financial services, hospitality, entertainment and other sectors. You can visit us at www.socialtwist.com.

About TRUSTe
TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To find out more about privacy, visit www.truste.com.

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Press Contact Information
Melody Serafino
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