SocialTwist Mobilizes 4.8 Million Brand Advocates In 12 months; Now Installed On 100,000 Websites; Taps ex-Googler, Sanjeev Agrawal, as President
August 10, 2011 Mountain View, CA
SocialTwist Inc. announced today that the company has reached a major milestone: 100,000 brands and websites now use SocialTwist to engage and motivate their users to share content, promotions and coupon offers across social networks. In the past twelve months, 4.8 million customer advocates of various global brands have used SocialTwist's Tell-a-Friend platform to refer coupons, offers, and content to their friends.
As SocialTwist continues its rapid growth, the company has appointed Sanjeev Agrawal, former Head of Google Product Marketing, as President of the company, effective immediately. Subsequent to Google, Sanjeev was VP Products at TellMe Networks (acquired by Microsoft) and CEO of Aloqa (acquired by Motorola).
SocialTwist is a social marketing platform that enables major brands, etailers, loyalty programs, and online publishers to identify, grow and motivate groups of users ("customer advocates") to spread their message across social networks. The company's Tell-a-Friend platform integrates with 80+ different social platforms including Facebook, Twitter, Gmail, Yahoo, Microsoft and all other leading IM, email, blog and publisher networks.
SocialTwist has worked with dozens of Fortune 500 companies, including ConAgra Foods, P&G, Sara Lee, Barnes & Noble, Jamba Juice, Intel and others, to deliver more than seven billion online impressions. While the average digital coupon garners 18% in click-thru rates, SocialTwist statistics show an astonishing 66% in click-thru rates on friend referrals and over 50% redemption on offers shared with friends.
"Over the past three years we have built a strong business in an exciting and rapidly evolving space, and I am very excited that Sanjeev has joined us to help lead the company through its next phase of growth," remarked Vijay Pullur, CEO of SocialTwist.
"What appealed to me about SocialTwist is the robustness of the platform and the flexibility of what it can do. We not only deliver high ROI social marketing campaigns, we enable our customers to establish long term programs with their key influencers and advocates - users willing and motivated to spread the word about the brand and its offers across their social networks. This amplification of message leads to very high ROI, often higher than keyword based search," added Sanjeev Agrawal, newly appointed President of SocialTwist. "Up until now, companies have experimented with social marketing with small budgets. With the kind of results we enable for our customers, social can justifiably becoming a core part of these budgets."
SocialTwist is a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers.
Since 2008, more than 40 of the world's largest brands have worked with us to integrate social referrals into their marketing programs to drive incremental revenue. Our experience extends across a number of industries, including consumer products, financial services, hospitality, entertainment and other sectors. You can visit us at www.socialtwist.com.
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