Social Media Sharing Trends 2010

SocialTwist's Social Media Sharing Trends 2010 Report is based on the social media sharing analysis of millions of referral messages sent using the Tell-a-Friend widget during the period Aug-2009 to July 2010.


Top line observations

Breakdown by referrals

Email still continues to rule though it lost 15% from last year

Strong shift in sharing from Email/IM towards Social networks. Though there has been a marginal decrease of 4% in its share from last year, email still accounts for an impressive 55% chunk of the shares made.

Breakdown by CTR

Social has a distinct lead in generating click throughs, followed by Email.

Strong shift in sharing from Email/IM towards Social networks. Though there has been a marginal decrease of 4% in its share from last year, email still accounts for an impressive 55% chunk of the shares made.

  • Google has strengthened its position on the Email and IM front. However, Social is still Google's weakness.
  • Gmail has replaced Yahoo as the most preferred email service for sharing.
  • Yahoo Messenger is still the most preferred instant messaging service followed by GTalk and MSN Messenger
  • MSN services are taking a beating. Usage of MSN messenger has dropped from 34% in 2008-2009 to 3% in 2009-2010 while MSN email usage has dropped from 25% to 18%.

Social Networks

Breakdown by Referrals

  • Facebook, which accounts for over 78% usage this year, clearly maintains its position as the first choice of users when it comes to sharing in Social Networking space.
  • MySpace and Twitter occupy the next two positions with a share percent of 14.5% and 5% respectively.
  • Google owned Orkut, which made its debut recently in the sharing arena, saw a modest usage of 2%.

Facebook & Twitter CTR

  • Social Media channels have a very high click through rate.
  • Facebook has a click through rate of 287%.
  • Microblogs have a staggering click through rate.
  • Twitter's click through rate is 1904%.

Email

  • Gmail took the lead in 'email sharing' from Yahoo, comprising 37% of the market, an 18% increase from last year.
  • Yahoo Mail is closely followed with 26% compared to 44% last year.
  • MSN Mail lost 7% to reach the third spot from last year's second.

Instant Messenger

  • Yahoo Messenger saw an upsurge of over 22% in its use since last year.
  • GTalk also registered an increase of its usage from 15% in 2008-2009 to 25%.
  • MSN lost a huge chunk of its share. From accounting for over one-third of the shares in 2008-2009, this year its share has been a dismal 3%.

Bookmarks

  • There isn't much change in the distribution of Bookmark providers for sharing. Some smaller players chipped off some part of the share from the bigger ones.
  • Accounting for over 43% usage, Digg tops the class and is followed next by Google and Delicious.

Blogs

  • Wordpress has further consolidated its number one position by accounting more than half of the shares made via blogs.
  • Google owned Blogger stands close in the second position with 42% usage.