Email still continues to rule though it lost 15% from last year
Strong shift in sharing from Email/IM towards Social networks. Though there has been a marginal decrease of 4% in its share from last year, email still accounts for an impressive 55% chunk of the shares made.
Social has a distinct lead in generating click throughs, followed by Email.
Social Networking sites saw a significant increase of over 10% in their usage. All services within Social seem to be holding up their positions compared to last year. Facebook clearly stands as the most preferred service for sharing among social networks. Social Networking sites account for over 60% of the click-thoughs, a bump up of over 16% from last year.