ShareBuilder Renews Annual Contract with SocialTwist

SocialTwist Helps ShareBuilder Achieve Quality Lead Generation through Word-of-Mouth Social Media Marketing Campaigns

December 20, 2010 Mountain View, CA

SocialTwist announced today that ShareBuilder Securities Corporation has extended its contract with the company through 2011. Through its Tell-a-Friend (TAF) suite of services, SocialTwist harnesses the power of peer referrals, enabling users to seamlessly spread brand messages to their social network of friends across all online communication channels.

In 2009-2010 Share Builder used SocialTwist's popular Refer-a-Friend program, TAF4Rewards, which specializes in targeted promotions, sweepstakes, coupons, rewards, loyalty, and lead generation programs? By implementing TAF4Rewards, Share Builder increased customer acquisition and account usage by existing customers.

With SocialTwist's services, clients like Share Builder receive comprehensive analytics through a custom-tailored campaign dashboard which reports sharing, click-through and conversion rates. Clients can also elect to allow end-users to check their reward goal progress through a mini-referral tracking dashboard.

"SocialTwist helped Share Builder take our viral marketing efforts to the next level with their turnkey platform, which allowed us to scale and optimize our campaigns," said Lyamen Savy, Marketing Lead at Share Builder Securities Corporation. "We are very pleased with the results that SocialTwist has helped us achieve and look forward to continuing our relationship with their responsive technical and account management teams".

Supporting over 80 of the most popular social media channels including email, IM, social networks like Twitter, Facebook, and LinkedIn, as well as bookmarking services such as Delicious and Digg, TAF4Rewards capitalizes on the virality of the social web while providing complex marketing promotional logic and analytics in an easy-to-implement solution.

"We look forward to continuing to help Share Builder engage loyal customers and generate new customer leads through word-of-mouth social media campaigns," added Vijay Pullur, founder and CEO of SocialTwist.

About SocialTwist
SocialTwist is a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers.

Since 2008, more than 40 of the world's largest brands have worked with us to integrate social referrals into their marketing programs to drive incremental revenue. Our experience extends across a number of industries, including consumer products, financial services, hospitality, entertainment and other sectors. You can visit us at www.socialtwist.com.

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Press Contact Information
Melody Serafino
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Matthew Mirandi
917.338.4933
mmirandi@groupsjr.com