SocialTwist Takes Social Media Sharing to the Next LevelSocialTwist Takes Social Media Sharing to the Next Level, Combining Power of Trusted Referrals and Sophisticated Marketing Logic Digital Marketing Platform's Dramatic Growth Supports 68,000 Brands; Achieves Click-Through Rates of 30%
June 22, 2010 Mountain View, CA
SocialTwist, the company that develops tools that turn social media into social marketing, today announced significant growth metrics and the relaunch of its website - www.socialtwist.com. Since its launch in 2008, SocialTwist has collaborated with more than 68,000 websites and major brands, including P&G, Kraft Foods and Barnes & Noble, generating high quality leads, increasing sales and attracting new customers at a lower cost than any other marketing or advertising channel.
"As more marketers share their messages digitally, they are turning to SocialTwist because of our wide range of social media sources," said Vijay Pullur, Founder and CEO, SocialTwist. "SocialTwist has the most sophisticated marketing platform to leverage a user's social graph and can provide the deep analytics that map behavioral activity across all channels."
SocialTwist's premium Tell-a-Friend (TAF) suite of services combines sophisticated marketing logic with the power of personal referrals resulting in highly viral, word-of-mouth marketing campaigns. While traditional sharing products are simple URL link pass-alongs more focused on data mining and behavioral targeting ads that capture user preferences and their shared data, SocialTwist relies on the fact that no algorithm can match human filtering, because a friend knows the interests and purchasing patterns of his or her other friends. TAF is a simple to use "true word of mouth" product that lets savvy marketers leverage their users' influence on their friends and spread their product message.
Tell-a-Friend protects consumer data privacy and maintains the three-way trust relationship between the brand, its users and their referred friends. To date, TAF has yielded 3.5 billion impressions and produced an average click-through rate of over 30 percent for SocialTwist clients.
"SocialTwist was the ideal partner for us," said Charles Dupin de Saint Cyr, Director of Retention and Loyalty, Barnes & Noble. "Not only did they customize a program exactly to our specifications, the entire process was painless. And, best of all, the program increased sales of our textbooks by more than 10%."
SocialTwist will continue to provide innovative viral marketing tools for marketers and consumers in 2010.
SocialTwist is a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers.
Since 2008, more than 40 of the world's largest brands have worked with us to integrate social referrals into their marketing programs to drive incremental revenue. Our experience extends across a number of industries, including consumer products, financial services, hospitality, entertainment and other sectors. You can visit us at www.socialtwist.com.
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