SocialTwist announced a Social Content Aggregation solution specifically designed to help companies realize the return on their content marketing investments with the ability to repurpose social content, boost user engagement, and extend content reach.
Lauryn Chamberlain, a journalist at GeoMarketing, speaks with SocialTwist VP of Product Vivek Lakshman about increasing sales through social network referrals and their idea of expanding into social loyalty.
"Email may not be as trendy and meme-filled as social media, but it is still a more effective tool to convert prospects to new customers." - Custom Legal Marketing reports on SocialTwist's study on people's preferred method of sharing messages and offers.
SocialTwist Launches KnownCircle™ Social Referral Network for Professional Service Providers. Insurance Professionals First Vertical to Expand Business via New Social Connections Platform.
Giselle Abramovich, Senior & Strategic Editor at CMO.com talks to SocialTwist CMO Vijay Sundaram on how digital marketers are big believers in the use of big data but are overlooking an even bigger source of intelligence: mobile & social.
People prefer to share privately, particularly for Personal Products as Email beats social networks as the top medium for sharing online coupons and other offers. Jack Neff From Ad Age Reports on SocialTwist Study on Social Marketing in 2013 that measures social media campaigns run by some of the world's leading brands.
The Internet industry is abuzz over reports that Facebook may soon be showing 15-second video ads from major consumer brands. Wall Street investors and modern-day Mad Men are eager to see what Facebook does with those commercials, since the social network's 1.1 billion users represent a vast new audience for online video advertising. SocialTwist CMO Vijay Sundaram talks to Brandon Bailey about Facebook, video and the hype.
"SocialTwist has tapped into the future of marketing, this is a company to watch" - Mark Fidelman from Forbes ranks SocialTwist among the 5 innovative business solutions that are changing how companies market.
SocialTwist CMO Vijay Sundaram writes about how technology is helping companies make their “consumers” an integral voice of their brand changing the way traditional marketing programs are run and measured.
While Facebook may allow online influencers to reach large numbers of people, email is more efficient, as a larger proportion of the people reached via email actually become customers, according to a new study of social referral marketing campaigns by SocialTwist, titled "The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns."
SocialTwist has released the results of a study that spanned 18 months, 119 social marketing campaigns, and 3.2 million participating consumers. Designed to see how consumers interacted with its social referral program and progressed to becoming advocates, the SocialTwist study unearths interesting results with potentially broad implications.
SocialTwist CMO Vijay Sundaram provides insights into Social Media marketing and useful tips for Startups who want to incorporate social media into their marketing strategy.
Marketers are still coming to grips with how to measure social influence and (the key part) identify individuals who wield the most influence in their networks. That's the goal of the Influencer's Quotient, or "iQ," a new social marketing analytics offering from SocialTwist.
Gartner's recently released report on "What's Next in Advocacy Marketing?" features SocialTwist among the providers that represent a range of techniques and purchasing models for finding and mobilizing advocates. Here's what Gartner has to say about us.
"While the Obama campaign socialized content on a massive scale and had ready and willing believers to promote it to their followers, it's not so easy in the business world. But Vijay Sundaram, CMO of SocialTwist explained to me how they worked with Huggies to significantly increase sales by adopting a reverse Groupon technique."
"Metrics used to capture influence must be ones well understood and accepted by marketers -- such as product awareness, brand engagement, trial and purchase. But most social-influence metrics use inventions such as Likes that convey little," says Vijay Sundaram of SocialTwist
"Economic downturns make shoppers, even affluent ones, value oriented. Businesses should creatively tie their market incentives and promotions to drive reach and influence through the social connections of their affluent customers," says Vijay Sundaram of SocialTwist.
"As soon as the consumer presses the 'share' button and gets to the landing page, they're given several ways to share it. They can post it, tweet it, email it--all with a branded message," says Vijay Sundaram, head of marketing and sales for SocialTwist.
Kimberly-Clark Huggies Achieves Very High Engagement Rates with SocialTwist Referral Platform
"SocialTwist's platform provides secure sharing capabilities and social marketing campaigns. While SocialTwist’s clients use their sharing plugin across their sites, the value is their campaign platform. We think there are great opportunities to use social "gamification" campaigns for some banking products (e.g., credit cards)..."
"As soon as the consumer presses the 'share' button and gets to the landing page, they're given several ways to share it. They can post it, tweet it, email it--all with a branded message," says Vijay Sundaram, head of marketing and sales for SocialTwist.
"The program focused on moms, presenting them with offers on the Huggies website, Facebook, email, and elsewhere. The offers had a clickthrough rate of 56 percent and an email open rate of 55 percent."
"Programs driving social referrals will transform the practice of consumer loyalty... they will also enable businesses drive all forms of customer growth", says Vijay Sundaram of SocialTwist
"There's now a way to monetize the fan base and put a smile on your CFO's face", says Vijay Sundaram of SocialTwist, in this Business Insider byline.
"The best form of metrics for social media tie into well-understood marketing objectives, rather than invent new ones," says Vijay Sundaram, CMO of SocialTwist, in this Digiday article on improving Twitter and Facebook analytics.
SocialTwist and Adversitement Bring Social Referral Marketing to European Markets
Twitter and Facebook Have Made Word-Of-Mouth The Most Powerful Marketing Tool
SocialTwist is mentioned as among new companies that allow businesses to raise awareness, drive traffic, and acquire new customers.
"SocialTwist cited for innovative use of social media to drive in-store visits for retailers like H-E-B, for brands like Kimberly Clark."
SocialTwist mentioned as the next thing after Groupon and Living Social in its use of social referrals to drive coupon strategies.
"Coupon Websites Are Taking The Wrong Approach"
SocialTwist Announces 60% Growth in Latest Quarter, Expands Management Team
Combining online coupons with social networking seems to be a good fit, says Brett Groom, ConAgra's senior vice president of content integration and activation.
SocialTwist has just hit a key benchmark, partnering with 100,000 brands and websites to create "customer advocates"...
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocates for companies.
SocialTwist reported average 66% click-thru rate on friend referrals, and over 50% redemption rate on offers.
Former Googler Sanjeev Agrawal, is President and his goal will be to help SocialTwist navigate its way through its next growth period.
SocialTwist Mobilizes 4.8 Million Brand Advocates In 12 months; Now Installed On 100,000 Brands & Websites; Taps ex-Googler, Sanjeev Agrawal, as President
SocialTwist Announces Partnership with Triad Retail Media
While WebProNews covers a lot of daily deal startups, SocialTwist stood out to us for its unique approach.
Sharing is a powerful targeting mechanism, making social coupons such a success. Digital deals are a growing way for publishers to turn static banners into actionable and social advertising formats.
"The big difference between Social Twist and so many of the other coupon distributing schemes is strategic precision. This company understands that in order to deliver a promotion with genuine brand-enhancing value, you need..."
"Pullur cautions against bigger brands using Groupon, saying that these large brands should instead drive traffic to their own e-commerce sites. So perhaps marcomms pros will soon have a hand in designing those pages, if they don't already?"
"Word of mouth works best when it comes from those you know and allowing your customers to spread what's valuable to them to each other is always important."
"With the help of SocialTwist, Sara Lee was able to reach 50 percent of our total campaign goal within the first seven days of the promotion - an incredible feat and unprecedented success."
"If you choose to think of this as a puff piece for SocialTwist, that's your right. For others, some solutions just work and are worth sharing."
"People aren't buying the Sunday paper; people aren't going to their mailbox," said Wengroff. "So [coupons distributed socially online] is a great way to reach people where they're reading [because] they're reading their email and Facebook or Twitter streams."
"According to McDowell, the D-lights/ SocialTwist campaign provided some key takeaways that Sara Lee is likely to incorporate into future coupon planning: Social couponing is highly effective, Incentives are a great motivator for social referrals, and $2.50 was a very attractive offer for the target audience.
"A key trend brands can leverage is that friends know what other friends like and they know what their other friends are looking for," said Pullur.
"In an environment where customers are having less product & service referral conversations, it is refreshing to see a company construct such a clear, simple and easy-to-execute way to tell a friend about a favorite product and get rewarded for doing so."
"They should be thinking in terms of the power of word-of-mouth and how to best encourage their customers to share with and talk to their friends."
"Earning trusted referrals from users is the Holy Grail in marketing. On Facebook, that means having recommendations appear on users' activity feed"
"If you can get your advertising into the activity feed, that's the best time to touch people -- and the launch of sponsored stories is doing just that"
"The key here is to get customers to talk about your product"
"Shared links on Facebook average about three clickthroughs, while ones on Twitter get 19 apiece, according to Social Twist study cited by BusinessInsider."
"Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet."
"Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average "tweets" with embedded links get 19 clicks while Facebook's shared links only get three clicks, according to a study by SocialTwist."
ShareBuilder Renews Annual Contract with SocialTwist
"SocialTwist - their Tell-a-Friend widget spreads your content across the Web by making it easier for your visitors to bookmark and share it with other people."
"How Social Media Can Pump Up Your Holiday Campaign."
"SocialTwist enables users of more than 70,000 sites around the world to share content they find on a site. SocialTwist study shows email still the dominant sharing tool, but social tools drive the majority of clicks."
"MySpace had more than 42% of the social network market in 2007, surpassing newcomers such as Facebook and Twitter. According to SocialTwist, MySpace now accounts for just 15%"
"SocialTwist reported email was the most common channel used to share content via the company's Tell-a-Friend widget."
"Which has more value to content producers - a tweet or a Facebook share? New data from SocialTwist throws up some interesting answers."
"Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average "tweets" with embedded links get 19 clicks while Facebook's shared links only get three clicks, according to a study by SocialTwist."
"Since debuting its ad products to mixed reviews this year, some analysts have questioned Twitter's viability as a mass marketing channel. Yet, new research (from SocialTwist) shows that the micro-blogging service is excelling in one critical area: click-through rates."
"What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email? According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking..."
"People who received news content from a friend via social media were 19% more likely to recommend the brand that advertised around the story to others, and 27% were more likely to favour that brand themselves."
"Why mingling with millennials is vital for your business"
"The Top 5 Ways for Insurance Companies to Use Social Media"
"Human Filtering: The privacy you value via the most sophisticated behavioral targeting you can't buy"
"Today, marketers are looking at social media as a land grab. - Vijay Pullur, founder and CEO of Social Twist, in an interview with eMarketer, August 4, 2010"
"CEO and founder of SocialTwist shares five ways for insurers and producers to use social media for promotions and marketing."
"SocialTwist is a social media marketing mechanism that actually bridges the gaps in social media"
"SocialTwist's Tell-a-Friend accounts for 7-10% of Jamba Juice campaign."
"Behavioral Targeting with a SocialTwist... allows Web site members to forward marketing message with one click."
"Taking the high road with customers hasn't exactly been a hallmark of social media over the last year. But it is the defining value proposition for SocialTwist."
"SocialTwist's Tell-a-Friend service protects consumer data privacy and maintains the three-way trust relationship between the brand, its users and their referred friends."
"SocialTwist, a social marketing platform solutions provider, is betting big on the online advertising industry that is likely to touch USD 36 billion by 2014."
SocialTwist Takes Social Media Sharing to the Next Level
Rescue your Holiday sales with SocialTwist TAF Holiday Booster
SocialTwist, Tell-a- Friend tool certified to display TRUSTe privacy seal of approval
SocialTwist launches TAF4Ads, the first referral widget to extend the reach of online Ads
NDTV.com partners with SocialTwist to launch 'word of mouth' marketing
SocialTwist Gives New Voice to Word of Mouth Marketing with Tell-a-Friend
GoHoster Goes Word-of-Mouth Marketing with SocialTwist
SocialTwist Launches "Tell-a-Friend" Widget to Amplify the Power of Word of Mouth for Websites and Blogs
Members of the press and producers are encouraged to contact us. Please fill our form and we’ll get in touch with you.