Media Coverage
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The Top 7 Things Obama Taught Us About the Future of Business "While the Obama campaign socialized content on a massive scale and had ready and willing believers to promote it to their followers, it’s not so easy in the business world. But Vijay Sundaram, CMO of SocialTwist explained to me how they worked with Huggies to significantly increase sales by adopting a reverse Groupon technique." |
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A Better Way to Measure Consumer Influence "Metrics used to capture influence must be ones well understood and accepted by marketers -- such as product awareness, brand engagement, trial and purchase. But most social-influence metrics use inventions such as Likes that convey little," says Vijay Sundaram of SocialTwist |
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Affluents Seek Deals Too, But Can be Advocates for Brands "Economic downturns make shoppers, even affluent ones, value oriented. Businesses should creatively tie their market incentives and promotions to drive reach and influence through the social connections of their affluent customers," says Vijay Sundaram of SocialTwist. |
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Promoting Social Media on Banking Websites Executive Brief, Novarica "SocialTwist's platform provides secure sharing capabilities and social marketing campaigns. While SocialTwist’s clients use their sharing plugin across their sites, the value is their campaign platform. We think there are great opportunities to use social "gamification" campaigns for some banking products (e.g., credit cards)..." |
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Direct Marketing News "As soon as the consumer presses the 'share' button and gets to the landing page, they're given several ways to share it. They can post it, tweet it, email it--all with a branded message," says Vijay Sundaram, head of marketing and sales for SocialTwist. |
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TechCrunch "The program focused on moms, presenting them with offers on the Huggies website, Facebook, email, and elsewhere. The offers had a clickthrough rate of 56 percent and an email open rate of 55 percent." |
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Social Media Insider "Programs driving social referrals will transform the practice of consumer loyalty... they will also enable businesses drive all forms of customer growth", says Vijay Sundaram of SocialTwist |
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Business Insider "There's now a way to monetize the fan base and put a smile on your CFO's face", says Vijay Sundaram of SocialTwist, in this Business Insider byline. |
